Introduction
I’m going to share the five types of AI agents you can use to build a million-dollar business without hiring more employees.
I’m not talking about chat GPT, Synthesis, or mid-journey.
These agents are what I’m using right now in dozens of my companies to be more productive and stay ahead of the competition.
what is an AI agent? And how is it different than just chat GPT?
The three levels of AI knowledge.
Level one is AI chat.
Two is AI workflows. And that’s about process, taking people in multiple steps and automating the whole process. Tools like Make, Zapier, Gum loop, N8N.
These are the platforms that take AI and make it useful to get work done for you, which brings us to level three AI agents and it’s all about outcomes.
This is where I spend most of my time and it’s about having context of the person asking a question and making a decision based on that context.
And it can act as you in your inbox, in your calendar, and do all these tasks for you without you being involved.
But with so many options, what do you build first?
Which brings us to the five types of AI agents your business needs to grow, starting with the closer agent.
What’s crazy is one of my companies is on the verge of replacing their whole sales team using AI.
Everything they used to do from generating leads, the qualifying leads, the scheduling calls, all done using AI agents .
That’s why I love to start with an agent that will add revenue fast because profit solves all problems.
If I can increase my income using AI agents, then I can reinvest in other areas of my business to grow.
What do you get your closer AI to focus on?
Number one is lead intelligence.
Think about all the research, all the scraping, all the qualifying, all the data enrichment.
All of that is lead intelligence and not something a human has to do anymore.
The second is closing support.
Think about doing research on a prospect, pulling previous chats, previous conversations, transcribing any conversations.
That have been had to summarize them to provide you context for the salesperson to have the call.
Closing support is a big piece of work that doesn’t add a lot of value that AI is perfect for.
The third is qualifying bot.
Using a bot that can take some kind of requests or inquiry or somebody calls your business and qualify them using voice AI.
I actually seen one company called breezy. app that does it for all the plumbers, the HVACs.
Essentially any call that comes in that doesn’t get answered gets picked up by the AI.
Ask the question to the customer, what are you looking for? Is it an emergency?
Do you need somebody show up today? Are you cool spending $500 to $1,500 for that call? And all of a sudden,
the plumber who couldn’t take the call is now coming back to their truck and seeing a customer call that’s booked and managed by an AI bot in their calendar.
If you do not have AI agents involved an your sales process, you’re just not making as much money as you can be.
So, once you get your sales flowing, next you get a work on increasing your capacity.
Which brings us to number two, the assistant agent.
For years, I’ve been telling everybody, you have to hire an executive assistant. You’re working on $10 task.
You can’t be able to million-dollar business because you’re getting bogged down in the admin work. Now it’s an executive assistant plus AI.
There is no world where your assistant is not using artificial intelligence to augment their work. It’s almost as dumb as you go and back to being your own executive assistant.
Because here’s a deal. If you don’t have an assistant, you are one. And the worst part is you’re overpaid and you probably suck at your job.
So, pairing that with a person and AI is a game changer. But to do it right, you need to understand the type of work that you can give to an AI.
Number one, I always start with the email sorting.
Think about all those messages, all those opportunities, all those project updates.
That is just information that needs to be summarized, responded to.
You can literally automate the whole thing where if it looks like a financial email, it gets put over in the financial tag, polling documents, accounts payable.
The whole inbox is nothing more than a hopper of things that have to get processed and AI can do that better than a human.
Number two is the calendar.
If you think of all the scheduling the back and forth, somebody cancels, what do I reschedule that with? Your calendar’s efficiency tells me how much money you’re going to make.
If you can have AI support, research scheduling notes, anything that has to do with the calendar, you will prioritize and batch your revenue making activities to generate the most money in your business.
The third is bookings
Think about research for travel, flights, hotels, dinners. We’re living in a world where somebody involved in that process makes no sense.
You can set up AI to just take a request and automatically schedule this stuff so that your assistant can spend more time on things.
That are EQ or emotionally driven relationship building, understanding context, making calls, trying to get things pushed forward that otherwise would just have to sit and somebody else’s hopper.
That is what your executive assistant should be doing. Not spending an hour trying to reschedule a flight that an AI can do for them.
Now that we’ve taken care of that, your next bottleneck is delivering your product or service, which brings us to AI agent number three, the workflow agent.
So the other day I was talking to a friend and he was pissed off because a key team member left and when he checked his standard operating procedures, his playbooks, he found out they were all out of date.
They were stale. He hadn’t update them in six months.
Now the issue is is he didn’t build the system so that that kept it up to date and he didn’t ask to review it or monitor it.
Michael Gerber, who wrote an incredible book called The Emeth, he has this quote that says, let the systems run the business and the people run the systems.
But what if your systems could run themselves?
what your workflow agent should work on?
system creator bot
This is all about capturing videos of you doing the work that generates and writes the standard operating procedures and more importantly creates the checklist to make sure it’s always getting done.
Now there’s a tool called trainiul.com that does this all for you automatically and incorporates AI to make it easy for you.
The office manager bot
We use this every day to make sure that things like purchasing, scheduling,
We have Dan the barber who’s our buddy that comes in and he cuts everybody’s hair and the office manager manages the whole schedule.
Schedule is always up to date and everybody can talk to it, understanding what the policies are for vacation or how to submit expenses, all taking care of by the office manager bot.
Customer support bot
If you do any kind of support calls, any kind of support email, you’ve actually built the information it needs to do a world class job.
And the fact that you have a human typing a response to a customer support inquiry is silly. That’s got to stop today.
It took me a while to figure things out. I didn’t grasp the concept that money needs to be spent to generate more.
And it was a shock to learn that fast growth can actually drain your cash reserves.
So now that you’ve got the systems in place, your next move is getting eyeballs, which brings us to AI agent for the amplifier agent.
AI agent for the amplifier agent
So there’s this really awesome podcast called Arnold’s pump club.
It’s Arnold Schwarzenegger’s podcast around his life and he teaches his philosophies and it’s awesome.
And he’s got hundreds of episodes and it links to this app and it’s this beautiful little money-making thing.
Did you know Arnold’s never done an episode of that podcast?
It is an AI voice generated Arnold’s pump club.
There are millions of people listening to that podcast every day and has no idea that Arnold has never done one of those episodes.
AI bot never gets writers blocked. The AI agents never lost for information.
And it knows more about what its audience is resonating with based on the comments and the feedbacks and the clicks and the email to just propel that forward.
That’s why the amplifier bot is such a powerful area to focus on.
Use it for content analysis
So how do you teach it? Well, first off, you want to use it for content analysis.
You want to look at what you’re doing and what’s not working and what’s working and then ask it to look at both of those and say here’s the difference.
I can give it five emails that crushed in regards to click through rates and opens and I can give a bunch that didn’t do that well and it will tell me where my opportunities are to write a better email next time.
The content checker
And this is all about focusing on your brand’s voice and tone.
If you’ve created everything so far good, that means you have a library of information.
The AI can literally analyses and then as new people write stuff for you or create outlines or whatever you’re doing, it can check the content against that tone to say it doesn’t fit.
I have this for myself and allows my writing team to support me in my creative projects without me being involved.
It’s way faster and more productive.
Content creation
This is when you think of like the video to the real to the newsletter to the tweets.
At the end of the day with AI agents, I can have it support the outline of the video and then take the transcript and support the editing of the reels and then create the newsletter to promote the video,
then extract some insights and aphorisms that become my tweets, all based on stuff I’ve created, but it’s supported by telling me what my audience is going to resonate with.
The amplifier agent will change the game for how your business does marketing.
But if you really want to build a million-dollar business, you need a clear picture of growth, which brings us to the fifth agent,
The money agent
When I started my first company, I kept hearing this cash flow, cash flow, cash flow.
I didn’t get it at the time. I didn’t realize that you need to invest money to make more.
And I definitely didn’t understand that a rapidly growing business often means you’re burning through cash.
Now, things are completely different. It’s not about counting your pennies. It’s about spotting the patterns that turn your pennies into billions.
My money agent does things that I used to do manually that saves me so much time.
The first one is cash Flowood, monitoring and forecasting, understanding where my money’s going, and forecasting what the business trends are looking like based on the historical,
How much cash is it collecting, how much money is owed, and then doing cash flow analysis in real time.
Changes my ability to make decisions in my business to make it faster without worrying that I’m going to cause myself a cash crunch.
Number two is a payment bot.
The first automation they built an accounts payable bot.
It was so simple, an email Slack message where you drop a PDF into Slack.
It automatically scans a PDF, checks for a PO, checks for all the details, enters it in for approval, and then the whole workflow kicks off.
So simple, yet something that used to be manually done by somebody that wasn’t as efficient as AI.
Number three is the fraud bot.
I don’t know about you, but every time I go to look at my bank accounts, I wonder if somebody’s stealing money from me.
With the tools that exist today, you can plug in these AI bots to monitor for fraud. It’s a plugin on top of your zero count that does anomaly detection.
So you want to use these apps to be able to look for fraud so that you don’t have to worry if somebody doing something weird to some employee loses their credit card.
If somebody approving wires and payments that you didn’t approve, it literally looks for things that are out of the norm and brings them to your attention.
The money agent is so powerful because it will be a set it and forget it.
Conclusion
Now I understand when I talk about AI agents, people are always worried, what is that going to mean for my job? What’s it going to mean for my business? What’s it going to mean for my employees? What about my family? We’ve been here before. I
f you actually look at what we used to do as a family unit as a community, when we had more time, the mom stayed home and took care of the kids.
The families took care of the other families. We used to support each other, somebody was sick, the whole community would take care of them.
I believe I have an optimistic view on the future, which is when we get our time back, we’ll have more time to actually be humans.
Build businesses in a way that we enjoy doing that we don’t feel forced to do, working with customers we don’t like or people we don’t enjoy.
In many ways I like to think about business like an artist.
If an artist had to build a business, create music, how would that look, how would it feel?
And AI is really just unlocking that time so you don’t have to do things that are mundane and repetitive so that you can actually do what you love.